PIONEERING THE “PATIENT-USER” EXPERIENCE ONLINE

When Steward Health Care, parent company of Norwood Hospital, set out to pioneer a new, online patient-user experience, they decided to draw inspiration not from other medical industry players, but instead from the digital presence of major retail brands. As part of the effort, Norwood Hospital now has a completely revamped online look – one tailored to make it easier for patients to access services, find information, and schedule appointments.