Steward Health Care Malta today launched its first advertising campaign titled “I am a Steward”, featuring a host of clinical and non-clinical staff from Karin Grech Hospital and Gozo General Hospital.
The campaign plays on the meaning of the word ‘Steward’, which refers to a person who actively manages affairs, in this case related to health care. The tagline for the campaign, “Stewards of your health. Treating care as a calling.”, further emphasizes the meaning of the word “Steward” and focuses on how working in health care is a vocation for many of the company’s staff.
The purpose of the campaign is to celebrate the company’s hard-working employees and recognize that these ‘Stewards’ are the biggest asset of the organisation.
Commenting on the new campaign, Steward Health Care Malta Communications Director Alessandra Pace stated, “This is an important campaign which focuses on the human side of the organisation. Steward Health Care Malta is made up of over 1500 talented and enthusiastic professionals who make a significant difference in their community every single day. Through this campaign, we’ll be sharing the experiences of our employees and giving the public insight on what motivates our people to work in health care”.
After taking over the public private partnership last February, Steward Health Care Malta has held discussions with several unions to provide them and their members with peace of mind with regards to employee conditions and with regards to the company’s plans. In the coming weeks, the company will be revealing more news on developments that are in progress.
About Steward Health Care Malta
Steward Health Care, the largest private hospital operator in the United States, is a physician-led health care services organization committed to providing the highest quality of care in the communities where patients live. Headquartered in Boston, Massachusetts, Steward operates 39 community hospitals in the United States and the country of Malta, that regularly receive top awards for quality and safety. The company employs approximately 40,000 health care professionals. The Steward network includes more than 25 urgent care centers, 42 preferred skilled nursing facilities, substantial behavioral health services, over 7,300 beds under management, and approximately 1.5 million full risk covered lives through the company's managed care and health insurance services. The total number of paneled lives within Steward's integrated care network is projected to reach 3 million in 2018.
Steward's unique health care service delivery model leverages technology, innovation, and care coordination to keep patients healthier. With a culture that prioritizes agility, resourcefulness, and continuous improvement, Steward is recognized as one of the world’s leading accountable care organizations. The Steward Health Care Network includes thousands of physicians who help to provide more than 12 million patient encounters per year. Steward Medical Group, the company's employed physician group, provides more than 4 million patient encounters per year. The Steward Hospital Group operates hospitals in Malta and states across the U.S. including Arizona, Arkansas, Colorado, Florida, Louisiana, Massachusetts, Ohio, Pennsylvania, Texas, and Utah.
Steward Health Care Malta runs three hospitals across the Maltese Islands: Karin Grech Hospital, St. Luke’s Hospital, and Gozo General Hospital.